Discuss environmental trends and their significance for All Bar One conducting global business activities (LO3).

Hello Please note I have mentioned the assignment brief below and have also attached the template. In the template everything that needs to be done is mentioned in detail, I have also given the link to All Bar One in the template. The country chosen is Hungary. All the learning outcomes should relate to the country chosen. I would also like the below points to be included as well please: 1. SWOT analysis of All Bar One 2. What does All Bar One Provide 3. Growth of All Bar One is organic? How did they come to this level? 4. Why do we think Hungary is an attractive market for All Bar One. 5. https://www.allbarone.co.uk/foodmenu#/ You have recently been appointed as the New International Trading Manager for All Bar One. The British bar chain specialises in a range of speciality cocktails and tapas styled plates across its 50 venues that are spread throughout the UK. The organisation is now planning to expand into several international European markets, and you have been asked to produce a report recommending a sustainable plan for All Bar One entering a new international market with their existing products and services that can be adapted to meet local needs for the new international market that you explore. You should explain the key concepts of global business and highlight the benefits of expanding into new markets (LO1) for a company such as All Bar One, discuss environmental trends and their significance for All Bar One conducting global business activities (LO3). You must then create and justify a viable sustainable business plan (LO5) for entering the selected international market, that outlines the managerial and operational challenges of sustainable international business and how All Bar One can plan to overcome them (LO4) when entering this market.

Within the business plan define the role of ethics and culture (LO2) that are specific to the new international market that you propose All Bar One should enter and provide details of how All Bar One will ensure that no negativity will be received from the host market. Remember to support your report with relevant theories and concepts of global business. Consider and provide examples to support your reasoning throughout your report. Please add references and citations in the report.

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