Over the course of the year you’ve written a variety of response papers to several key issues in communication: communication models, encoding/decoding, strategic message design (advertising, marketing, and branding), ideology, communication technology/channel (medium), as well as free speech issues (copyright, internet regulations, etc), even sampling in music. For your final paper it is up to you to choose any two major concepts, and connect them, and explain why the intersection of these two is so crucial. That could play out in a variety of ways. Your paper should cover: a) what is your first concept? b) what is your second? c) how they intersect? A) What is your first concept? Where was it “developed’ or how did it originate? Major foundational studies/instances? B) What is your second concept? Where was it “developed” or how did it originate? Major foundational studies/instances? C) What is the relationship between these two concepts? Is one an extension of the other? Can one be improved with the understanding of the other? Why is it important to consider each of these simultaneously? What would we be lacking if we only considered one of these as an unrelated issue to the other? And visa-versa? A complete paper will include all your references. Cite any references in APA style. 12 pt font, Times New Roman, the standard approach. While there is no official length required for the paper, I think it would take somewhere between 5-8 pages to conduct an analysis as thoroughly as necessary. Remember, this is your chance to show me just HOW MUCH you have thought about, considered, and researched about a given two areas, so don’t hold back. I encourage you to inform your analysis with course material, as well as any other legitimate sources of information you would like to include. Consider using the UT Tyler library website to reference peer-reviewed academic journals (for example). You can find a list of communication specific ones here: https://libguides.uttyler.edu/az.php?a=cLinks to an external site. — click on “Communication and Mass Media complete”. TOPICS FOR PAPER: 1. Advertising as strategic messaging. The development and refinement of advertising, its importance and relevance more broadly. Major advantages and drawbacks from advertising in practice. 2. Communication modeling certainly can inform strategic messaging. It allows the refinement and measurement of relevant concepts, both to the advantage of the advertiser and consumer. The benefits of a positivist empiricist way of thinking about observing communicative phenomena (advertising messages), the ability to get better or worse at that as a skill, etc. Perhaps admitting drawbacks, such as reducing communication into a formal model might limit things to a degree, and leave out important details. Only considering communication in a theoretical, non-applied sense might miss many things, which means advertising and sales data gives us a good solid arena to explore our model accuracy within. And modeling provides relevant variables and consideration to tweak and design ads from an informed (social) scientific perspective.
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