Why does this impact the target audience? Why make a change or transformation?

Project Plan Chapter 1 & 2

Purpose: Organize the information you have available into a structure to promote a clear discussion with your sponsor.

Skills: Developing a project plan and creating a storyline for the flow of the information.
KPI: Increasing engagement among younger viewers by 15%
Knowledge: Draw on your digital communications campaign and experiences

Task: Draw on your outline and feedback to revise your project Chapter 1 and add your Chapter 2 . Consider providing descriiptions that bring the project to life and incorporate future storyline concepts.

Chapter 1

Setup – project scope – one paragraph
Audience – target audience and key stakeholders as related to the project objective – one to two paragraphs depending on the range of the target audience
Objective – What is the purpose? Identify key performance indicators KPI. – one paragraph
Chapter 2

Climax- What is the problem with the current situation? What will happen if something doesn’t change? Describe a potential critical incident, conflict, challenge, etc.
WHY – Why does this impact the target audience? Why make a change or transformation?
Resolution – Is there a benchmark for comparison? What is the suggestion for the situation? How might the audience be impacted by this innovation, possible concept or process that is employed? How will the KPIs be impacted?
Criteria for Success (review the assignment rubric): This document should be specific to the project. Every word should be meaningful and valid to the project grounded in digital communications and media knowledge. Note, one paragraph should be at least three sentences. Use professional sentence structure and avoid run-on sentences.