Overview: You have been hired by a MLB team to develop a ticket marketing sales and service plan for the upcoming MLB season. Instructions: • Must include the following (not limited to): o Research about the team, the geographic area, and potential competition o Development of a vision, position, and purpose o Development of a SWOT analysis (can be a table) o Development of strategic goals and objectives o Interpretation and discussion of how the Five P’s in the sport marketing mix relate to your plan o Research and discussion of the MLB team’s current marketing sales, and service plan Requirements: • Submit a Word document in APA format. • 10-13 pages in length, excluding the Title and Reference pages. • At least five resources. • All resources used must have in-text citations in accordance with the most current APA style to avoid plagiarism.
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