Description White Oak Mountain Coffee Roasters has worked hard in its local market area. It is now a premium coffee brand for its region of the southeastern part of the United States. Based on its target market of high-end coffee lovers who brew at home and have an annual household income of $100,000, the brand is ready to develop a digital presence and start to sell online for shipment across the country. Respond to the following: Develop a buyer persona that includes the following: Background and demographics: What is their career path and lifestyle? Goals and challenges: What problem does your product or service solve? Technology and social media: What are your device preferences, social media platforms, and communication preferences? Marketing message: How can you describe your solution to have the biggest impact on your persona? Using the buyer persona, answer the following questions: What information would be included in a media plan? What steps would be taken to manage the customer relationship (include how to develop lead generation, sales, and follow-up, as well as connections through social media)?
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