Write a marketing plan for Australian public pathology service.
MARKETING PLAN FOR MONASH PATHOLOGY (AUSTRALIA)Situation Analysis – approx. 1200 wordsBusiness Definition and ScopeProvide an introduction to your report that includes a brief overview of the business definition and scope including:• Current target markets and positioning• Current product offering• Current Brand Strategy• Current Communication Channel StrategyExternal EnvironmentSummarise the findings from the following analyses:• Macro Environmental … Read more